Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Banana Boat
2 products
CREST
21 products
l'oreal
92 products
Thayers
3 products
TRUSKIN
1 product
DUREX
18 products
Cosmedica
2 products
TRISA
2 products
Now foods
46 products
Carmex
1 product
The Ordinary
30 products
Oral-B
31 products
Eveline
10 products
Sally Hansen
22 products
Pura D'or
1 product
Philips
42 products
Garmin
0 product
Pampers
7 products
Maybelline
8 products
Beesline
34 products
Revlon
9 products
Olaplex
11 products
Alpecin
7 products
Vichy
44 products

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