Virtue Smooth Shampoo

Virtue Smooth Shampoo

Cleans | Softens | Shines

A luxurious lathering shampoo with a soft and smooth finish.

Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.

Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.

• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

How to Use

Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then lather the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner.

Tip
Virtue shampoos are very concentrated skincare products, so we recommend emulsifying the product first in the palm of your hand with a little water, to lather it before applying it directly in the hair.

Product Details